Public Relations and Media Skills Training

Acculearn Training Ltd is a company that provides training and development courses in Management and Leadership, as well as other areas such as Finance, Sales and Marketing, Human Resources, and Personal Development. They offer courses in various locations around the world, including London, Dubai, Kuala Lumpur, Istanbul, Paris, Bali, Houston, Rome, Madrid, Munich, Barcelona, Singapore, Berlin, Hong Kong, Zurich, Washington, New York, Lucerne, and Athens. They also offer virtual training options for those who prefer to take their courses online. Acculearn Training's mission is to help individuals and organizations achieve their full potential through high-quality training and development programs.

Upcoming Sessions

View More

Introduction

This program is designed for:

Public Relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this program.

Objectives

  • Analyze and assess the latest PR concepts and strategies in a variety of contexts.
  • Appraise certain PR techniques and approaches appropriately geared to the working environment of Arab institutions.
  • Practice key PR skills relating to verbal and written communication, as well as editorial, layout and production techniques.
  • Apply the main media skills in PR.

Content

PR Concepts

  • Definition, Roles and Situations
  • Qualities for Successful PR Staff
  • PR and Ethical Behavior

PR and Communication

  • The PR Officer as Communicator
  • Exchange of Messages
  • Models of Communication Process
  • Overcoming Communication Barriers
  • Importance of Body Language in PR Activities

PR Responsibilities

  • Corporate Image Identity and Reputation
  • Public and Community Oriented Activities
  • Civic and Social Activities

PR and the Media

  • Relations with the Media
  • Preparing Press Kits
  • Preparing Press Releases
  • Conducting Press Conferences
  • Conducting Live or Taped Interviews
  • Dealing with the Media
  • Building Good Relationships with the Media
  • How to Handle the Media During Crisis Situations

Presentation Skills and Delivering a Speech

  • Planning the Speech
  • Writing the Main Points of the Speech
  • Rehearsing the Speech
  • Presenting the Speech
  • Dealing with Questions Asked at the End of Speeches

PR Written Skills

  • Editorial, Layout and Production Techniques
  • Writing Memos, Reports, Emails and Letters
  • Preparing Colorful Newsletters
  • Designing and Preparing Attractive Brochures

The PR Promotional Role

  • PR Role in Marketing
  • PR and Advertising
  • Sponsorship and Promotions
  • Organizing Different Exhibitions
  • Effective Media Coverage

Download Course Brochure in Pdf format

Register Now
Request Info

Callback Request

ATL is a London based training organisation who provide corporate and professional trainings for local and international  delegates

Quick Links

Quick Queries

Registration For

Public Relations and Media Skills Training

    Request Info about

    Public Relations and Media Skills Training